Apart from individual use or hype that hardly relates to your average company, the value and ROI of Enterprise 2.0 tools in organizations is still questionable. The main problems can be found outlined in these articles:
- Dion Hinchcliffe: How to measure the ROI of Enterprise 2.0 tools [Link]
- Also take a look at his slides from the Web 2.0 Expo [Link, via]
- A more realistic and pragmatic viewpoint comes from Dennis Howlett [Link]
What makes me wonder is that, coming from a sociological background, i don’t see any insurmountable problems in measuring, and consequently determining, ROI of so-called ‘soft’ correlations. The social sciences have developed a strong and proven tool set for exactly this type of phenomena. Of course, the adapting of these tool sets to the enterprise could require more resources than management is willing to provide, but i think that, on a more manageable level, sound results can be found by even small teams and small initiatives.
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[...] i mentioned here before, i think that a sociological perspective might be able to shed light on the much-debated Enterprise [...]
[...] I have to come back to what I have written about the ROI of Enterprise 2.0 applications. Here and here I phrased an idea of using sociological tool sets to grasp the outcomes and possible [...]