The worst that can happen to an internal communicator is that his audience reads about ongoing events and happenings in the press – and that before even anything internal has been published. This not only conts as a (intended or non-intended) slow response time, but is also a sign that there is something fundamental wrong with the internal communications paradigms in the conpany. This piece (German only) in the Harvard Business Manager makes some very valid points in this regard.
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