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    Experience Maps Identify Inefficiencies and Opportunities

    Experience Maps Identify Inefficiencies and Opportunities

    An experience map is a holistic view of all of the touchpoints or interactions people have with a brand. It enables you to determine a number of key factors:

    Posted on 5. Oktober 2011 by Mark. This entry was posted in Links and tagged Experience Map, Sociology, Usability, User Experience. Bookmark the permalink.

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