Social Intranet Strategy: Understanding Networks, Power & Politics

Social Intranet Strategy: Understanding Networks, Power & Politics

Power has been an underdeveloped concept in the rhetoric surrounding the use of social intranets. Expressions like “liberation” and “enhanced collaboration” and “empowerment” are common in marketing, but is this really the case? How does power really work in the social intranet? Who is in control? What are the opportunities of this new model? What are the risks?

Using ideas developed by communications scholar Manuel Castells and his work Communication Power, this post introduces how we can understand network power inside of organizations and contemplate its effects.

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