Author Archives: Mark

Social Intranet Strategy: Understanding Networks, Power & Politics

Social Intranet Strategy: Understanding Networks, Power & Politics

Power has been an underdeveloped concept in the rhetoric surrounding the use of social intranets. Expressions like “liberation” and “enhanced collaboration” and “empowerment” are common in marketing, but is this really the case? How does power really work in the social intranet? Who is in control? What are the opportunities of this new model? What are the risks?

Using ideas developed by communications scholar Manuel Castells and his work Communication Power, this post introduces how we can understand network power inside of organizations and contemplate its effects.

Transmedia Storytelling in Television 2.0

In the era of convergence, television producers are developing transmedia narratives to cater to consumers who are willing to follow their favorite shows across multiple media channels. At the same time, there still remains a need to preserve an internally coherent television show for more traditional viewers. This thesis offers a model for how transmedia storytelling can coexist with and enhance a television narrative, using Lost as a case study. By building a world to be discovered, creating a hierarchy of strategic gaps, focusing on the unique capabilities of each extension, and using the “validation effect” to reward fans for their cross-media traversals, television/transmedia producers can provide a satisfying experience for hard-core and casual fans alike.

Transmedia Storytelling in Television 2.0 by Aaron Smith, 2009