I’ll have to put both Intranet Dashboard [Link] and Interact Intranet Suite [Link] on my list of products to watch out for. Although, and I am sure that I am not the only one that noticed this, both companies share very similar web strategies, in some cases right down to the wording. And don’t get me started on these ever-present contact forms that do more harm than good — I just wanna check out some hands-on info about the product without taking five minutes to fill out a form.
A quick follup to my post from yesterday: Over on Mashable, there is a short article about why your company should have a social media policy for external social media sites like Facebook, Youtube, Xing, or every other site where your employees can add a profile that identifies them as representatives of your company.
This article sums up the focus points that have to be taken into account if you are trying to establish a useful and usable corporate guideline for internal social media tools. Additionally, it links to a whole batch of best practice examples, from IBM and Sun up to the old lady of journalism, the BBC.
There seems to be quite an ongoing discussion about the ROI of Enterprise 2.0 applications, which typically range from trying to define exactly what Enterprise 2.0 is and, more important, how to measure and rate its value. Especially the latter is complicated, because we are dealing with a mixture of financial and technical changes coupled with more ’soft‘ changes that relate more to the social structure and communications formations of the enterprise than to hard and easy measurable facts.
I have recently pointed out that a solution would be to establish a set of sociological approaches, and i am not alone with this opinion – over on the ThoughtFarmer blog there is an interesting article that integrates some elements from network theory in a proposal of how to measure the value of an emerging Enterprise 2.0 landscape.
Links for today:
- Principles for designing global/local Intranets [Link]
- I have used it before, but never mentioned it here: The Intranet Review Toolkit by Step Two Designs. Although it contains nothing that professional intranet communicators wouldn’t know already, I would definitely recommend this to organizations where non-communicators are appointed with communication & Intranet tasks [Link]