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As i mentioned here before, i think that a sociological perspective might be able to shed light on the much-debated Enterprise 2.0 & ROI-topic. Well, so how could a starting point for this approach look? This list of social software usage offers some promising hints. Granted, these examples are all formulated in a way that measuring hard  figures might seem nearly impossible at first, but you have to keep in mind that social interaction between employees can also yield a measurable revenue – even if it is only one employee posing a question.

Wednesday – 22 April 2009 @ 11:06

By Mark | Posted in Articles | Tagged , | Comments (1)

Apart from individual use or hype that hardly relates to your average company, the value and ROI of Enterprise 2.0 tools in organizations is still questionable. The main problems can be found outlined in these articles:

  • Dion Hinchcliffe: How to measure the ROI of Enterprise 2.0 tools [Link]
  • Also take a look at his slides from the Web 2.0 Expo [Link, via]
  • A more realistic and pragmatic viewpoint comes from Dennis Howlett [Link]

What makes me wonder is that, coming from a sociological background, i don’t see any insurmountable problems in measuring, and consequently determining, ROI of so-called ‘soft’ correlations. The social sciences have developed a strong and proven tool set for exactly this type of phenomena. Of course, the adapting of these tool sets to the enterprise could require more resources than management is willing to provide, but i think that, on a more manageable level, sound results can be found by even small teams and small initiatives.

Friday – 17 April 2009 @ 8:29

By Mark | Posted in Articles | Tagged , , | Comments (2)
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