TMH5, Panel Three: Second Screens, Connected Viewing, Crowd-funding and Social Media: Re-imagining Television Consumption on Vimeo

TMH5, Panel Three: Second Screens, Connected Viewing, Crowd-funding and Social Media: Re-imagining Television Consumption on Vimeo on Vimeo

As the television industry has been remapping the flow of media content, as new forms of producers and distributors enter the marketplace, there has also been an accompanying effort to rethink their interface with media audiences. Over the past decade, we’ve seen a renewed emphasis on audience engagement strategies which seek to ensure consumer loyalty and social buzz as a way for individual programs or networks to “break through the clutter” of the multiplying array of media options. New metrics are emerging for measuring the value of engaged viewers and the kinds of social and cultural capital they bring with them when they embrace a program. So, for example, the rise of Black Twitter has been credited with helping to rally support behind new programs with strong black protagonists, such as ABC’s “Scandal,” Fox’s “Sleepy Hollow” and BET’s “Being Mary Jane.” Second-screen apps are becoming ubiquitous as television producers seek to hold onto the attention of a generation of viewers who are prone to multitasking impulses. The successful “Veronica Mars” Kickstarter campaign opens up the prospect of fans helping to provide funding in support of their favorite stars, creators or series. And the commercial success of “50 Shades of Grey,” which was adapted from a piece of “Twilight” fan fiction, has alerted the publishing world to the previously underappreciated value of women’s fan fiction writing as a recruiting ground for new talent and as a source for new creative material. Yet, for all this focus on engaged audiences, does the industry value some form of viewers and viewership more than others? Which groups are being underrepresented here and why? Are the new economic arrangements between fans and producers fair to all involved?

Panelists:
Ivan Askwith – Lead strategist, “Veronica Mars” Kickstarter Campaign
Vicky L. Free – Chief marketing officer, BET Networks
Nick Loeffler – Director of business development, Kindle Worlds
Stacey Lynn Schulman – Senior vice president, chief research officer, Television Bureau of Advertising
Sharon L. Strover – Professor, College of Communication, University of Texas at Austin

Moderator:
Henry Jenkins – Co-director, Transforming Hollywood / provost professor of Communication, Journalism, Cinematic Arts and Education, USC Annenberg School for Communication

via Transforming Hollywood: The Future of Television Conference Videos (Part One)

Monday – 20th July 2009 @ 09:42:01 AM

Henry Jenkins on Transmedia – November 2009 from niko on Vimeo.

Henry Jenkins is the director, Comparative Media Studies Program at MIT. In this viral-info-snack he discusses the power of media in a 21 century trans-mediated world. A world where converging technologies and cultures give rise to a new media landscape.

Sunday Links for 2009-06-14

Sunday links:

  • Top Chef and the Black/Non-Black Divide: How racial stereotypes are reproduced in cooking shows. If this doesn’t open your eyes, nothing will [Link]
  • Henry Jenkins discusses his concept of Transmedia Storytelling in this video [Link]
  • Text, Videos, Twitter Streams: Vooks and Transmedia Resistance [Link]
  • How Twitter Constructs Star Authenticity [Link]
  • The Technium on Increasing Ubiquity [Link]
  • OOOii: Immersive Design for Science Fiction Movies [Link]
  • Star Trek TNG remixed [Link]

Easter Monday Links

Links for Easter Monday:

  • Henry Jenkins on Critical Information Studies for a participatory culture [Link]
  • Awesome video that combines stop motion and tilt shift techniques [Link]