Zeynep Tufekci: We’re building a dystopia just to make people click on ads

Zeynep Tufekci: We’re building a dystopia just to make people click on ads

We’re building an artificial intelligence-powered dystopia, one click at a time, says techno-sociologist Zeynep Tufekci. In an eye-opening talk, she details how the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to political and social information. And the machines aren’t even the real threat. What we need to understand is how the powerful might use AI to control us — and what we can do in response.

Is there a coherent ideology at the core of Silicon Valley? Adam Greenfield responds

Is there a coherent ideology at the core of Silicon Valley? Adam Greenfield responds

„It is inescapable that those determining the shape of our choices when engaging with Information Technology are physically and culturally located in a very small region. Apple, Facebook, and Google are within a stones throw of each other, and even though they recruit from all over the world, there is an astonishing physic self-similarity among the people who work there, whatever their national or cultural origin.“ – Adam Greenfield, author of Radical Technologies