A Quality Metric for Enterprise 2.0?

Again, I have to come back to what I have written about the ROI of Enterprise 2.0 applications. Here and here I phrased an idea of using sociological tool sets to grasp the outcomes and possible benefits of using blogs, wikis, social software, and other so-called Web 2.0 apps in organizations. Granted, the main organizational form in Germany is very rigid and hierarchical, and might pose quite an obstacle to overcome in this regard, so I really dig this outline of a quality metric for Enterprise 2.0 that was posted on the blog of Ethan Yarbrough. It’s more a rough sketch and by no means a detailed strategy yet, but it neatly incorporates a mix of quantitative and qualitative measures, which can yield, as I have said before, reliable and valid results.