TMH5, Panel Three: Second Screens, Connected Viewing, Crowd-funding and Social Media: Re-imagining Television Consumption on Vimeo

TMH5, Panel Three: Second Screens, Connected Viewing, Crowd-funding and Social Media: Re-imagining Television Consumption on Vimeo on Vimeo

As the television industry has been remapping the flow of media content, as new forms of producers and distributors enter the marketplace, there has also been an accompanying effort to rethink their interface with media audiences. Over the past decade, we’ve seen a renewed emphasis on audience engagement strategies which seek to ensure consumer loyalty and social buzz as a way for individual programs or networks to “break through the clutter” of the multiplying array of media options. New metrics are emerging for measuring the value of engaged viewers and the kinds of social and cultural capital they bring with them when they embrace a program. So, for example, the rise of Black Twitter has been credited with helping to rally support behind new programs with strong black protagonists, such as ABC’s “Scandal,” Fox’s “Sleepy Hollow” and BET’s “Being Mary Jane.” Second-screen apps are becoming ubiquitous as television producers seek to hold onto the attention of a generation of viewers who are prone to multitasking impulses. The successful “Veronica Mars” Kickstarter campaign opens up the prospect of fans helping to provide funding in support of their favorite stars, creators or series. And the commercial success of “50 Shades of Grey,” which was adapted from a piece of “Twilight” fan fiction, has alerted the publishing world to the previously underappreciated value of women’s fan fiction writing as a recruiting ground for new talent and as a source for new creative material. Yet, for all this focus on engaged audiences, does the industry value some form of viewers and viewership more than others? Which groups are being underrepresented here and why? Are the new economic arrangements between fans and producers fair to all involved?

Panelists:
Ivan Askwith – Lead strategist, “Veronica Mars” Kickstarter Campaign
Vicky L. Free – Chief marketing officer, BET Networks
Nick Loeffler – Director of business development, Kindle Worlds
Stacey Lynn Schulman – Senior vice president, chief research officer, Television Bureau of Advertising
Sharon L. Strover – Professor, College of Communication, University of Texas at Austin

Moderator:
Henry Jenkins – Co-director, Transforming Hollywood / provost professor of Communication, Journalism, Cinematic Arts and Education, USC Annenberg School for Communication

via Transforming Hollywood: The Future of Television Conference Videos (Part One)

Innovation Summit 2013: The Future of Television

Innovation Summit 2013: The Future of Television on Vimeo. Also see Is This the End of Television As We Know It? from Henry Jenkins.

Alan Sepinwall on the origins of Lost

Abrams told Braun that there wasnt quite enough there for a series, but suggested that „The island has to be a character in the show, and somethings wrong with the island.“ Braun agreed, so long as Abrams promised to keep things in the realm of „scientific fact“ and have an explanation for everything.

via Alan Sepinwall on the origins of Lost.

Serial Orientations

from Jason Mittell. Here’s the accompanying description.

James Wolcott on Reality Television

The influence of Reality TV has been insidious, pervasive. It has ruined television, and by ruining television it has ruined America. Maybe America was already ruined, but if so, it’s now even more ruined. Let us itemize the crop damage.

James Wolcott – I’m a Culture Critic … Get Me Out of Here!

Sunday Links for 2009-06-21

Sunday links for 2009-06-21:

  • Online archive of 19-th-century newspapers from the British Library [Link]
  • The inside story of the Conficker worm [Link]
  • Rant on the story arc craze in television series [Link]
  • New York Times article: The Obama Haters’ Silent Enablers [Link]
  • First new element for five years makes periodic table [Link]
  • How your computer can benefit all of mankind [Link]
  • 50 Scientifically Proven Ways to Be Persuasive [Link]
  • David Rumsey’s Historical Map Collection [Link]
  • Ecocomics: If Supervillains acted according to economic theory [Link]
  • Fascinating article about worldwide data center infrastructure [Link]
  • The Text Adventure Games That Ate Our Brains [Link]